Agencies lower 2015 global ad forecasts, programmatic growth Is steady at 20%

Agencies lower 2015 global ad forecasts, programmatic growth Is steady at 20%

AdExchanger

Global media powerhouse Carat has lowered its 2015 global ad spending forecast from 4.6% to 4.0%, reaching $529 billion, in the wake of a similar ad sector best online casino demotion from rival agency group Zenith Optimedia.

Both Carat and Zenith predicted things will pick up next year, aided by the US election cycle and summer Olympic Games in Rio. Carat expects 4.7% growth in 2016, whereas Zenith said 5%.

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