In nascent programmatic TV and video market, beware of faulty transaction models

In nascent programmatic TV and video market, beware of faulty transaction models

AdExchanger

In its most distilled form – automation + data – programmatic helps programmers increase the worth of undervalued inventory and improve revenue predictability. It also enables agencies to reduce delivery and scarcity risk by locking in the most premium ad inventory in advance on a guaranteed basis. This is the bright side of programmatic.

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