Programmatic 3.0: The next paradigm in inventory procurement

Programmatic 3.0: The next paradigm in inventory procurement

AdExchanger

Marketers have always craved access to quality audience at scale. That was once as easy as scheduling buys on the top three broadcast networks and buying full-page ads in national newspapers. Today, the world is more complicated, with attention shifting into a splintered digital universe of thousands of channels across multiple media types.

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