Magna Global: Programmatic ad spend will reach $37 billion by 2019

Magna Global: Programmatic ad spend will reach $37 billion by 2019

MediaPost

Programmatic ad-buying has issues, but it’s growing rapidly around the globe. According to a just-released study from IPG Mediabrands’ Magna Global, programmatic ad spend will account for about a third of display and video expenditures this year, or about $14.2 billion, up 49% compared to 2014.

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