Hearst’s programmatic ad man talks cross-device attribution

Hearst’s programmatic ad man talks cross-device attribution

AdAge

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst’s Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.

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