$3B in programmatic video spend in 2015, says EMarketer

$3B in programmatic video spend in 2015, says EMarketer

MediaPost

It’s a programmatic world, after all. And proving it (or re-confirming that, more like it), is eMarketer’s 2015 Programmatic Advertising report. According to its data, programmatic video will account for nearly $3 billion, or 39%, of the total spend on video advertising this year.

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