Ancestry finds winning combination in TV plus digital, eyes programmatic TV

Ancestry finds winning combination in TV plus digital, eyes programmatic TV

AdExchanger

Ancestry also sees an opportunity in programmatic TV, which it will test in coming months. Jay Eyunni, director of global digital media for Ancestry and a panelist at AdExchanger’s Programmatic I/O event on Oct. 29, talked about his company’s media strategies.

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