Perfecting programmatic: Integral Ad Science’s Niall Hogan on brand risk and viewability

Perfecting programmatic: Integral Ad Science’s Niall Hogan on brand risk and viewability

The Drum

It has been suggested that programmatic media is the fastest growing phenomenon in the global media and advertising industry. A recent IAB/PwC report found that programmatic trading in the US reached $10.1bn in 2014, making up 20 per cent of the near $50bn total US internet ad revenue for 2014.

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