Engagement metrics: The next step in programmatic TV

Engagement metrics: The next step in programmatic TV

AdExchanger

Programmatic TV promises the automation of the TV buy and a data-driven approach to TV campaign planning. Using available data, in combination with the more granular automated planning possibilities, will allow advertisers to target the right viewers way beyond the standard gross rating point (GRP) metric used today.

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *