B2B marketers waking up to power of programmatic ads

B2B marketers waking up to power of programmatic ads

CMO Innovation

Programmatic advertising is increasingly important to B2B marketers, according to a new study from Dun & Bradstreet. Titled “Programmatic Advertising & the B2B Marketer”, it pointed to now 54% of respondents have reported buying programmatic ads and 65% said they intend to increase their programmatic budgets in 2016.

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