Mobile programmatic display ad spending to surpass desktop this year: eMarketer

Mobile programmatic display ad spending to surpass desktop this year: eMarketer

AdAge

Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something else significant will happen even sooner. Mobile programmatic display ad spending will account for 60.5% of total U.S. programmatic display ad spending this year…

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