Six pillars of programmatic ad buying strategies

Six pillars of programmatic ad buying strategies

D Marketing Drive

Programmatic ads are big business.

In fact, according to eMarketer, programmatic ads are expected to make up over $14 billion of the approximately $58.6 billion total digital advertising spend in 2015. And there are projections that by 2017 buyers will have shifted almost 60% of all ad budgets into digital.

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