How to knock ad fraud out of the programmatic funnel

How to knock ad fraud out of the programmatic funnel

Business 2 Community

Ad fraud is a constant battle for advertisers, agencies, and publishers alike. We’ve seen who commits online advertising fraud and where it hides, but how do we get rid of it with the rise of programmatic advertising? In short, you don’t, but there are ways to help mitigate the damage.

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