Dish launches programmatic strategy to lure digital advertisers to TV

Dish launches programmatic strategy to lure digital advertisers to TV

Adweek

Dish is making a play for digital advertisers to come to television, by launching a programmatic strategy, which its ad casino online sales division, Dish Media Sales, is beta testing beginning today.

The satellite TV provider partnered with digital ad technology provider Iponweb to build the marketplace, and is beta testing with three demand-side platforms: DataXu, Rocket Fuel and TubeMogul.

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