Brand marketers all seem to agree on what the future of TV buying should look like. It should include the automated planning, buying and delivery of ads. Full addressability at a household or even individual level. And eventually, deduplicated audience buying across all devices.
But somewhere on our way to a fully automated and addressable future, we got confused on the difference between the two. Many use the terms “programmatic TV” and “addressable TV” interchangeably.