TV will be programmatic before it is fully addressable

TV will be programmatic before it is fully addressable

AdExchanger

Brand marketers all seem to agree on what the future of TV buying should look like. It should include the automated planning, buying and delivery of ads. Full addressability at a household or even individual level. And eventually, deduplicated audience buying across all devices.

But somewhere on our way to a fully automated and addressable future, we got confused on the difference between the two. Many use the terms “programmatic TV” and “addressable TV” interchangeably.

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *