Merkle’s new programmatic chief on why agencies need to be systems integrators

Merkle’s new programmatic chief on why agencies need to be systems integrators

AdExchanger

Merkle launched the audience platform MerkleOne late September and named three executives to its media services team last week. One of those execs is Mac Delaney, who served as SVP of programmatic for Starcom Mediavest (SMG) before becoming Merkle’s VP and head of programmatic.

Delaney spoke with AdExchanger about his transition and the changing face of the agency holding company.

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