How to scale native programmatic advertising

How to scale native programmatic advertising

MediaPost

I’m heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising ecosystem has fully accepted it as a viable initiative.

However, there is often a lag between acceptance and action. My goal here is to elaborate on the various opportunities that have emerged to inspire marketers to ramp up their native ad efforts in a meaningful way.

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