Forget about man Vs. machine, programmatic is becoming more about price vs. flexibility

Forget about man Vs. machine, programmatic is becoming more about price vs. flexibility

MediaPost

A couple of stories breaking in the last couple of days have me thinking about that old adage: The more things change, the more they stay the same. The thing I’m talking about is the media marketplace — in particular, the way the programmatic media market is evolving to be more like the way people have always bought and sold media.

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *