Why Programmatic TV is Still Stuck in First Gear

Why Programmatic TV is Still Stuck in First Gear

The Wall Street Journal

About a year or so ago, there were a slew of announcements in the arena that has loosely been referred to as “programmatic TV.” Collectively, they seemed to indicate that thefoundation was being laid for TV advertising to finally start operating like digital advertising — meaning that TV ads would soon be bought and sold using automated technology and precision data.

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