What’s Ahead For Mobile Programmatic

What’s Ahead For Mobile Programmatic

Media Post

While many people are bullish about mobile programmatic—after all, time spent on mobile devices is surging—there’s a learning curve and challenges for marketers that want to dive in.

Digital research firm eMarketer projected that U.S. mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5% of total U.S. programmatic display ad spending.

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