Programmatic prices are likely to rise

Programmatic prices are likely to rise

Business Insider

The report highlights challenges that programmatic advertising faces, specifically with respect to ad viewability and ad avoidance issues. Developing solutions to tackle these challenges will ensure that ads perform better in the marketplace, but arriving to this stage will be a complicated and resource-intensive process.

As a result, the price of programmatic advertising will likely increase in the short-term…

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