For all the hype around programmatic advertising, not much of it was focused on what it explicitly means for the B2B community. This study should give you a clearer idea of how your B2B colleagues will be investing and using programmatic, and why. And basically, why programmatic matters.
Let’s talk programmatic: RadiumOne’s Rupert Staines discusses the sports marketing and “sharing” economy PT 1
Let’s talk programmatic: RadiumOne’s Rupert Staines discusses the role of humans in programmatic PT 2