B2B Marketers See the Promise of Programmatic (Infographic)

B2B Marketers See the Promise of Programmatic (Infographic)

Dun & Bradstreet

For all the hype around programmatic advertising, not much of it was focused on what it explicitly means for the B2B community. This study should give you a clearer idea of how your B2B colleagues will be investing and using programmatic, and why. And basically, why programmatic matters.

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