Programmatic and Politics: What’s Working and Why

Programmatic and Politics: What’s Working and Why

AdAge

The 2016 presidential election has been far from run-of-the-mill in almost every aspect. Digital media strategy, in particular, has been more prominent this campaign season than ever before.

Advancements in advertising technology are helping campaign managers take a more nuanced, one-to-one approach in marketing their candidates to the American people. Here’s what is working and why programmatic has made its mark on the 2016 election…

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