LinkedIn ramps up its programmatic advertising

LinkedIn ramps up its programmatic advertising

Digiday

For the last two years LinkedIn has focused on building its sponsored content business. Now it wants a bigger slice of the programmatic pie.

Just weeks after the news of its acquisition by Microsoft for $26.2 billion, the professional networking platform which claims 97 million monthly unique visitors globally, has opened up programmatic display buying to advertisers, following a lengthy trial with 100 buyers.

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