APAC’s misplaced expectations for programmatic


Something bizarre is happening in the programmatic world.

The Asia Pacific (APAC) region has a larger population of Internet users (1.4 billion active Internet users in 2015 according to a We Are Social and IAB Singapore report) than any other region. Yet, it remains behind Europe and North America in terms of maturity in the programmatic industry.

Read more… 

Leave a Reply

Your email address will not be published. Required fields are marked *