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What is programmatic advertising?

Dearest Marketers, 

Simply put, programmatic is a process for delivering hyper-targeted ads to consumers and it is rocking the world of marketing. Consumers want ads that don’t suck. Marketers want ads that don’t suck. Programmatic, when used responsibly, is a win-win.

Yet as simple as that sounds, it is not always presented simply online. The universe of programmatic advertising can be a downright confusing conundrum of acronyms, synonyms and all kinds of odds and ends – without a guide to steer the way.

But never fear, we’re here to help. In fact, that’s the very reason why we exist. We want you to have the information you need to make your own decisions on programmatic as the tides of digital marketing continue to change.

The writers and editors of programmatic advertising.org proudly don both the uniforms of the IT nerd and cheerleader at the same time. We live, breathe and sweat programmatic all day, every day so we can deliver useful news, opinion, and insight right to your door step.

So, go on and check us out. Don’t let our hard work go to waste. Wow your coworkers, bosses, clients, friends (and significant others) with your new found programmatic chops.

-Programmatic Advertising.org

Questions? Comments? Give us a shout: editor@programmaticadvertising.org

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The Team

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